Sabroso design

By Emma Campbell

Sabroso! is a culinary gem that tantalizes the taste buds of the UK with its mouthwatering array of authentic Venezuelan street food. This new fast casual grab'n'go concept not only satisfies hunger but also embodies a witty and laid-back personality that adds an extra layer of charm to the brand.

At the heart of Sabroso! lies a brand essence that revolves around the principles of happiness, healthiness, and high-quality products, coupled with open and friendly service. With Westfield London as its inaugural location, Sabroso! offers a unique dining experience where patrons have the opportunity to unleash their creativity and indulge in flavorsome arepas – a beloved childhood staple from the vibrant streets of Caracas.
In the quest to align with its vibrant and dynamic brand personality, Sabroso! has adorned its first site with eye-catching and lively design elements. The introduction of bright-colored terrazzo counters adds a touch of contemporary flair, perfectly blending aesthetics and functionality. These counters become focal points within the space, exuding energy and inviting customers to engage with the brand.
The overall design concept of Sabroso!'s first site is a testament to the brand's commitment to making a bold statement. Adding quirky messaging and playful signage further contribute to the standout nature of the space, injecting a dose of fun and personality into every corner.These standout elements not only capture attention but also sets the stage for an immersive and memorable dining experience.
The seating options are meticulously selected to offer both comfort and aesthetic appeal. Plush chairs with padded seats and supportive backrests are carefully chosen to ensure diners can relax and savor their meal in utmost comfort. The materials and finishes of the seating are carefully curated to complement the overall design concept of the space, enhancing the visual appeal while maintaining functionality.
These captivating visuals create a sense of wanderlust and add an element of adventure to the dining environment. Sabroso!'s first site truly embodies the essence of the brand, creating a vibrant and inviting space where customers can enjoy the delicious flavors of Venezuelan street food in a setting that is as visually captivating as it is delectable.