Great storefronts don’t just tell your name—they bend the city’s light to tell your story.
Emma Campbell
CEO & Creative Director
Great storefronts don’t just tell your name—they bend the city’s light to tell your story.
Emma Campbell
CEO & Creative Director
Nordstrom’s debut in Manhattan makes an architectural statement on West 57th Street. Designed by James Carpenter Design Associates with CallisonRTKL, the seven-level flagship at the base of Central Park Tower features a flowing glass curtain wall that draws the eye—and the foot traffic. Within one of its sculptural waves, the slim NORDSTROM word‑mark glows in anodised, back‑lit letters—proving that when architecture leads, signage can afford to be quietly powerful.
Nordstrom’s debut in Manhattan makes an architectural statement on West 57th Street. Designed by James Carpenter Design Associates with CallisonRTKL, the seven-level flagship at the base of Central Park Tower features a flowing glass curtain wall that draws the eye—and the foot traffic. Within one of its sculptural waves, the slim NORDSTROM word‑mark glows in anodised, back‑lit letters—proving that when architecture leads, signage can afford to be quietly powerful.
Creative сhallenges
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Creative сhallenges
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
User experience focus
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options. One challenge was ensuring privacy controls while maintaining an easy-to-use interface.
User experience focus
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options. One challenge was ensuring privacy controls while maintaining an easy-to-use interface.
Latest projects
Storefronts
Pop-Ups
Laneige & Space NK Pop-Up
Laneige’s Pop-Up Makes a Statement Through Subtle Design
Storefronts
Pop-Ups
Laneige & Space NK Pop-Up
Laneige’s Pop-Up Makes a Statement Through Subtle Design
Storefronts
Retail Interiors
Visual-Merchandising
The North Face flagship in Shanghai
The North Face Reimagines the Outdoor Store for China’s Urban Explorer
Storefronts
Retail Interiors
Visual-Merchandising
The North Face flagship in Shanghai
The North Face Reimagines the Outdoor Store for China’s Urban Explorer