London’s Soho Restaurant

Follie

Folie is a sanctuary where time pauses, and every element, from the curated restaurant signage to the plush interiors, narrates an epicurean tale of nostalgia and modernity. It stands as a beacon for design enthusiasts and restaurateurs alike, illustrating the transformative power of thoughtful branding and signage in the luxury dining landscape. At the hands of Executive Head Chef Christophe Marleix, a menu blooms, featuring a symphony of luxurious ingredients and rustic recipes from the coast, now reimagined with a nod to London's culinary sophistication. Folie not only captivates with its culinary prowess but also with its standout restaurant signage, beckoning the epicures to a world where flavor and design converge.

Follie

London

Elegant gold and white signage of Folie, set against a sophisticated beige awning, perfectly encapsulating the restaurant’s luxurious yet welcoming vibe.

London’s Soho Restaurant

Follie

Folie is a sanctuary where time pauses, and every element, from the curated restaurant signage to the plush interiors, narrates an epicurean tale of nostalgia and modernity. It stands as a beacon for design enthusiasts and restaurateurs alike, illustrating the transformative power of thoughtful branding and signage in the luxury dining landscape. At the hands of Executive Head Chef Christophe Marleix, a menu blooms, featuring a symphony of luxurious ingredients and rustic recipes from the coast, now reimagined with a nod to London's culinary sophistication. Folie not only captivates with its culinary prowess but also with its standout restaurant signage, beckoning the epicures to a world where flavor and design converge.

Follie

London

Elegant gold and white signage of Folie, set against a sophisticated beige awning, perfectly encapsulating the restaurant’s luxurious yet welcoming vibe.

London’s Soho Restaurant

Follie

Folie is a sanctuary where time pauses, and every element, from the curated restaurant signage to the plush interiors, narrates an epicurean tale of nostalgia and modernity. It stands as a beacon for design enthusiasts and restaurateurs alike, illustrating the transformative power of thoughtful branding and signage in the luxury dining landscape. At the hands of Executive Head Chef Christophe Marleix, a menu blooms, featuring a symphony of luxurious ingredients and rustic recipes from the coast, now reimagined with a nod to London's culinary sophistication. Folie not only captivates with its culinary prowess but also with its standout restaurant signage, beckoning the epicures to a world where flavor and design converge.

Follie

London

Elegant gold and white signage of Folie, set against a sophisticated beige awning, perfectly encapsulating the restaurant’s luxurious yet welcoming vibe.

London’s Soho Restaurant

Follie

Folie is a sanctuary where time pauses, and every element, from the curated restaurant signage to the plush interiors, narrates an epicurean tale of nostalgia and modernity. It stands as a beacon for design enthusiasts and restaurateurs alike, illustrating the transformative power of thoughtful branding and signage in the luxury dining landscape. At the hands of Executive Head Chef Christophe Marleix, a menu blooms, featuring a symphony of luxurious ingredients and rustic recipes from the coast, now reimagined with a nod to London's culinary sophistication. Folie not only captivates with its culinary prowess but also with its standout restaurant signage, beckoning the epicures to a world where flavor and design converge.

Follie

London

Elegant gold and white signage of Folie, set against a sophisticated beige awning, perfectly encapsulating the restaurant’s luxurious yet welcoming vibe.

Challenge

Crafting a visual appetite: with luxury signage at Folie

Folie embarked on a design odyssey to encapsulate the essence of the Mediterranean while resonating with the heartbeat of London. The challenge lay in crafting restaurant signage that harmonizes with the luxury dining ambiance, creating a visual dialogue between the establishment and its distinguished clientele.

Challenge

Crafting a visual appetite: with luxury signage at Folie

Folie embarked on a design odyssey to encapsulate the essence of the Mediterranean while resonating with the heartbeat of London. The challenge lay in crafting restaurant signage that harmonizes with the luxury dining ambiance, creating a visual dialogue between the establishment and its distinguished clientele.

Challenge

Crafting a visual appetite: with luxury signage at Folie

Folie embarked on a design odyssey to encapsulate the essence of the Mediterranean while resonating with the heartbeat of London. The challenge lay in crafting restaurant signage that harmonizes with the luxury dining ambiance, creating a visual dialogue between the establishment and its distinguished clientele.

Challenge

Crafting a visual appetite: with luxury signage at Folie

Folie embarked on a design odyssey to encapsulate the essence of the Mediterranean while resonating with the heartbeat of London. The challenge lay in crafting restaurant signage that harmonizes with the luxury dining ambiance, creating a visual dialogue between the establishment and its distinguished clientele.

Corner view of Folie restaurant exterior at night, highlighting the illuminated signage that adds a glowing charm to the Soho streetscape."
Corner view of Folie restaurant exterior at night, highlighting the illuminated signage that adds a glowing charm to the Soho streetscape."
Corner view of Folie restaurant exterior at night, highlighting the illuminated signage that adds a glowing charm to the Soho streetscape."
Corner view of Folie restaurant exterior at night, highlighting the illuminated signage that adds a glowing charm to the Soho streetscape."
Close-up of Folie's distinctive golden signage mounted on a clean, white exterior wall, reflecting the restaurant's chic and modern branding.
Close-up of Folie's distinctive golden signage mounted on a clean, white exterior wall, reflecting the restaurant's chic and modern branding.
Close-up of Folie's distinctive golden signage mounted on a clean, white exterior wall, reflecting the restaurant's chic and modern branding.
Close-up of Folie's distinctive golden signage mounted on a clean, white exterior wall, reflecting the restaurant's chic and modern branding.
Stylish, modern bar area in Folie featuring globe lighting, mirrored columns, and an inviting golden counter, a perfect blend of contemporary and retro designs.
Stylish, modern bar area in Folie featuring globe lighting, mirrored columns, and an inviting golden counter, a perfect blend of contemporary and retro designs.
Stylish, modern bar area in Folie featuring globe lighting, mirrored columns, and an inviting golden counter, a perfect blend of contemporary and retro designs.
Stylish, modern bar area in Folie featuring globe lighting, mirrored columns, and an inviting golden counter, a perfect blend of contemporary and retro designs.
Minimalistic geometric brass restroom signage on a smooth wooden surface, showcasing a blend of modern design with classic materials.
Minimalistic geometric brass restroom signage on a smooth wooden surface, showcasing a blend of modern design with classic materials.
Minimalistic geometric brass restroom signage on a smooth wooden surface, showcasing a blend of modern design with classic materials.
Minimalistic geometric brass restroom signage on a smooth wooden surface, showcasing a blend of modern design with classic materials.

Solution

Solution

Solution

Solution

The marquee of taste: Folie's signature signage

The marquee of taste: Folie's signature signage

The marquee of taste: Folie's signature signage

Folie's response was nothing short of dazzling—a front-lit signage masterpiece that serves as a beacon of brand visibility in bustling Soho. This custom signage design, both sleek and modern, casts a welcoming glow, inviting connoisseurs and casual diners alike into an enclave of elegance.

Folie's response was nothing short of dazzling—a front-lit signage masterpiece that serves as a beacon of brand visibility in bustling Soho. This custom signage design, both sleek and modern, casts a welcoming glow, inviting connoisseurs and casual diners alike into an enclave of elegance.

Folie's response was nothing short of dazzling—a front-lit signage masterpiece that serves as a beacon of brand visibility in bustling Soho. This custom signage design, both sleek and modern, casts a welcoming glow, inviting connoisseurs and casual diners alike into an enclave of elegance.

A Canvas of Opulence: The Retro Glamour of FOLIE

A Canvas of Opulence: The Retro Glamour of FOLIE

A Canvas of Opulence: The Retro Glamour of FOLIE

A Canvas of Opulence: The Retro Glamour of FOLIE

Inside Folie, the past's decadence meets present-day chic. Studio KO has orchestrated an interior where gilded touches and reflective surfaces meet leather banquettes, all under the watchful eyes of the restaurant's bespoke signage design, echoing the glamour of a bygone era.

Luxurious interior of Folie with plush blue velvet seating and golden bar accents, where design meets comfort in a high-end dining experience.
Luxurious interior of Folie with plush blue velvet seating and golden bar accents, where design meets comfort in a high-end dining experience.
Luxurious interior of Folie with plush blue velvet seating and golden bar accents, where design meets comfort in a high-end dining experience.
Luxurious interior of Folie with plush blue velvet seating and golden bar accents, where design meets comfort in a high-end dining experience.
Close-up of Folie's distinctive golden signage mounted on a clean, white exterior wall, reflecting the restaurant's chic and modern branding.
Close-up of Folie's distinctive golden signage mounted on a clean, white exterior wall, reflecting the restaurant's chic and modern branding.
Close-up of Folie's distinctive golden signage mounted on a clean, white exterior wall, reflecting the restaurant's chic and modern branding.
Close-up of Folie's distinctive golden signage mounted on a clean, white exterior wall, reflecting the restaurant's chic and modern branding.
The art of branding: Folie's typographic journey
The art of branding: Folie's typographic journey
The art of branding: Folie's typographic journey
The art of branding: Folie's typographic journey

The custom signage of Foliw, envisioned by Yorgo Tloupas, is more than a name—it's a testament to typographic artistry. The restaurant's facade becomes a canvas, where signage transforms into a bold statement of its Mediterranean lineage and London's dynamic flair.

Chromatic harmony: the interior design palette

Chromatic harmony: the interior design palette

Chromatic harmony: the interior design palette

Chromatic harmony: the interior design palette

Folie's color scheme is a deliberate dance of vibrancy and subtlety, with bold blues and vivacious oranges set against earthy tones, all coalescing to enhance the visual impact of the restaurant's interior and exterior signage, creating a space that is both inviting and unforgettable.

The luminary experience: Folie's lighting design
The luminary experience: Folie's lighting design
The luminary experience: Folie's lighting design
The luminary experience: Folie's lighting design

Strategic lighting at Folie accentuates the beauty of its custom signage, creating an ambiance that complements the sumptuous dining experience. Bespoke lighting features and sunken light wells offer an intimate atmosphere, ensuring that the signage and interior design are in perfect harmony.


Exterior view of Folie restaurant at dusk, showing off its unique, retro-inspired front-lit signage that glows warmly, inviting guests inside.
Exterior view of Folie restaurant at dusk, showing off its unique, retro-inspired front-lit signage that glows warmly, inviting guests inside.
Exterior view of Folie restaurant at dusk, showing off its unique, retro-inspired front-lit signage that glows warmly, inviting guests inside.
Exterior view of Folie restaurant at dusk, showing off its unique, retro-inspired front-lit signage that glows warmly, inviting guests inside.

More Info

Project Specifications

Project Type:

Hospitality Signage

Style:

Front lit Signage

Material:

Stainless Steel Base, Arcylic front

Color:

Gold and White

More Info

Project Specifications

Project Type:

Hospitality Signage

Style:

Front lit Signage

Material:

Stainless Steel Base, Arcylic front

Color:

Gold and White

More Info

Project Specifications

Project Type:

Hospitality Signage

Style:

Front lit Signage

Material:

Stainless Steel Base, Arcylic front

Color:

Gold and White

More Info

Project Specifications

Project Type:

Hospitality Signage

Style:

Front lit Signage

Material:

Stainless Steel Base, Arcylic front

Color:

Gold and White

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