go puff
Year
2021
Location
LA
What we provided
/ Design / Fabrication
Category
(About Project)
Gopuff is a global instant delivery brand with a bold, playful visual identity built around an unmistakably vivid shade of blue. When the brand launched in Los Angeles, they marked the moment with the Empowering Entrepreneurs showcase at Spring Place — an event celebrating the small businesses at the heart of the Gopuff network. The brief was a custom LED neon sign that could anchor the event space, photograph well in a low-light venue, and be redeployed across future brand activations. For a brand operating at Gopuff's scale — events, sponsorships, and pop-ups running year-round — a well-made neon sign is a long-term asset, not a single-use prop.
(Result)
The sign anchored the LA Launch and has continued to appear across Gopuff activations since — against botanical green wall backdrops at festival events, in fully branded experiential rooms, and at brand pop-ups. One fabrication, multiple deployments, consistent brand presence every time.
(Signage Insights)
Brand event signage is one of the most underinvested categories in experiential marketing. Most brands spend heavily on production — venue, catering, talent, staging — and treat signage as a last-minute line item. For brands that activate regularly, that's a missed opportunity.
Neon as a reusable event asset.
Unlike printed banners or fabric backdrops, a quality LED neon sign is built to last years and travel between venues. LED neon is lightweight, durable, and adapts to different mounting configurations. For brands with active event calendars, the cost per activation drops with every deployment.
Color matching to brand identity.
Getting the colour right matters more than most clients expect. For Gopuff, the cyan selection was deliberate — close enough to brand blue to read on-brand, with enough warmth to glow distinctively in a dark venue. A sign that looks off-colour undermines everything else around it.
Social content value.
A well-placed neon sign becomes a content magnet at any event. Guests photograph in front of it and post it — generating organic brand impressions well beyond the room. At Gopuff events, the neon wordmark has functioned as a consistent social backdrop across activations: recognisable, on-brand, and designed to look great on a phone screen.
Neon Studio creates custom neon signs for brand events and activations across the US and Canada. See our full range of custom neon signs or get in touch to discuss your next event.
