Press Pilates
Year
(2025)
Location
Sumner, WA
What we provided
/ Design / Fabrication
Category
/ Fitness Studios
(About Project)
Press Pilates occupies a brick heritage building on a prominent street corner in Sumner, Washington — a setting that shaped both the challenge and the opportunity. The goal was custom pilates studio signage that respected the building's character while taking advantage of its visibility. Rather than overpowering the heritage architecture, the signage needed to feel considered and integrated.
(Result)
The finished signage enhances the studio experience from arrival to exit. The exterior blade sign increases visibility from multiple street angles, the reception signage establishes a clear sense of arrival, and the interior signage supports calm, uninterrupted flow through the space. A cohesive pilates studio signage system that feels architectural and intentional — strengthening brand presence while respecting the character of the heritage building.
(Signage Insights)
Heritage buildings present a specific set of signage constraints that many operators underestimate. Planning restrictions, building fabric limitations, and the visual language of the architecture all require careful consideration — and the right signage response often turns those constraints into a design advantage.
Blade signs on heritage buildings. A well-designed projecting blade sign can feel completely at home on a brick heritage façade — particularly when the form, finish, and fixings are chosen to complement rather than contrast with the building.
Corner locations are an asset. A corner studio has frontage on two streets — double the opportunity for visibility and wayfinding. The blade sign at Press Pilates was designed specifically to leverage this, with legibility considered from multiple approach angles.
Wayfinding as part of the experience. At Press Pilates, bathroom signage was designed in the same material language as the reception sign — not a generic off-the-shelf placeholder. For design-led studios, these interior touchpoints matter.
Neon Studio designs custom pilates and boutique fitness studio signage across the US and Canada. See more at neonstudio.co/pilate-signage.
